Conference Programme
24 June 2026
10.00-10.45 hrs.
ADSX101:-
Opening Ceremony
- Welcome speech by
Ms. Abi Li, Managing Director,
UNIEX Expo Pte Ltd - Supporting remarks by
Ms. Liyan Lang, General Secretary,
Shenzhen Artificial Intelligence Industry Association (AIIA) - Keynote Speech "Thailand Beyond Next"
Thailand as the next regional command centre for AI-powered commerce, supply chains, and consumer tech, where AI, smart devices, and digital commerce ecosystems converge to redefine how Asia trades, consumes, and connects.
Assoc. Prof. Dr. Djitt Laowattana
Director and Member of Executive Board, Board of Trade of Thailand
Chairperson, Committee on Robotics and AI - Keynote Speech "AI in Action: Driving Thailand's Industries and Services with Intelligent Technology" and Official opening remark
Ministry of Industry***
Thai | English | Chinese
24 June 2026
11.00-12.00 hrs.
ADSX102:-
Panel Discussion: "Building Digital Muscle: Powering the Future of Asia's Digicommerce Services"
Panelists:
- Miss Jutharat Ahchawarattawon
Director of Logistics Division, Department of Industrial Promotion (DIPROM) - President, Digital Economy Promotion Agency***
- Dr. Thepchai Supnithi
Director of Artificial Intelligence Association of Thailand (AIAT) - Ms. Liyan Lang, General Secretary,
Shenzhen Artificial Intelligence Industry Association (AIIA) - Dr. Phichet Rerkpreecha
Executive Advisor to LINE Plus and LINE Thailand
Thai | English | Chinese
24 June 2026
13.00-15.00 hrs.
ADSX103:-
"How Battery Changing the Lives"
Shenzhen Battery Industry Association
Thai | English | Chinese
24 June 2026
15.15-16.15 hrs.
ADSX104:-
"How to Sell More through Tech"
MARTECH Association Thailand
Thai | English | Chinese
24 June 2026
16.30-17.15 hrs.
ADSX105:-
Panel Discussion: "Emotional Tech & Companion Devices: The Next Consumer Frontier"
Panel List:
- Representative National Electronics and Computer Technology Center (NECTEC),
National Science and Technology Development Agency: NSTDA*** - Representative Systronics Co.,Ltd./Unitree***
- Assoc. Prof. Dr. Jackrit Suthakorn
Mahidol University, Department of Mechanical Engineering***
Thai | English | Chinese
25 June 2026
10.30-11.15 hrs.
ADSX201:-
Panel Discussion: "From Hardware to Intelligence: Smart Devices at Work"
Panel List:
- Mr. Krirk Yimpornpipatphon
Smart Residential Director, SCG Living and Housing Solution Co., Ltd.*** - Mr. Thana Thienachariya
Chairman of the Board of Directors / Independent Director,
Bluebik Group Public Company Limited*** - Mr. Krating Ruangroj Poonpol
Advisor - Executive Innovation Futurist, KBANK***
Thai | English | Chinese
25 June 2026
11.30-12.15 hrs.
ADSX202:-
Panel Discussion: "Smart Devices, Smarter Services"
Panel List:
- Dr. Ampol Apathanakorn
Director of Innovation Business, National Innovation Agency (NIA)*** - Mr. Natavudh Pungcharoenpong
Founder of Ookbee*** - Mr. Paul Srivorakul
Group CEO, ACommerce*** - Mr. Charoen Hiruntrakul
Consultant Payment, Fastship Co., Ltd.***
Thai | English | Chinese
25 June 2026
13.30-15.30 hrs.
ADSX203:-
Smart Sourcing for Smart Procurement Conference
Mr. Apiwat Poonyarit
CPSM | Director, Client Success & Innovation, PacRim
Group Purchasing and Supply Chain Management Association of Thailand (PSMT)
Thai | English | Chinese
25 June 2026
15.45-16.15 hrs.
ADSX204:-
Empowering E-Commerce Through the Convergence of MarTech and AI
Mr. Teeraphol Ambhai
An expert in Marketing Technology (MarTech) and digital marketing,
as well as a special lecturer in marketing and technology.
Thai | English | Chinese
25 June 2026
16.30-17.00 hrs.
ADSX205:-
Sell Everywhere, Profit Anywhere: Optimizing Multi-Platform Cash Flow for Global Success
Mr. Kornpong Nualsanit
Regional Partnership and Business Growth Manager - WorldFirst
Thailand eCommerce Association
Thai | English | Chinese
25 June 2026
17.15-17.45 hrs.
ADSX206:-
New Weapon to Sell
Mr. Apicha Honghirunruang
Vice President of Thai Influencer and Creator Trade Association (TITA)
Thai | English | Chinese
26 June 2026
10.30-15.00 hrs.
ADSX301:-
BIG SELLER SUMMIT
Draft as of 28 May 2026
Remark***Speakers are currently under invitation and confirmation process.
The program is subject to change without prior notice.
11 June 25
11.00-12.00 hrs.
Panel Discussion
“A Beacon Amid Turbulence: How Enterprises Can Navigate Uncertainty and Harness New Opportunities in Southeast Asia”
- What are the key sources of uncertainty currently impacting enterprises in Southeast Asia?
- How can digital transformation help companies better navigate uncertain economic conditions in Southeast Asia?
- What new opportunities have surfaced for enterprises in Southeast Asia due to current disruptions?
- How are local startups and SMEs capitalizing on gaps left by global players amid supply chain or investment realignments?
Panelists:
- Kornpong Nualsanit
Regional Partnership Manager
Ant International – WorldFirst - Ratchanee Wattanawisitporn
Director, Investment Promotion Division 4
Thailand Board of Investment - Steven Sun
Vice chairman
Shenzhen Easttop Supply Chain Management Co., Ltd. - Pabpreng Liengsuk
Program Director
Techsauce Media Co., Ltd.
11 June 25
13.30-14.30 hrs.
The AI-Powered E-commerce Revolution by MarTech
- Mr. Atsawin Atsawapittayanont
Design Director - Mr. Rachanont Kratudngoen
Marketing and technology specialist - Mr. Nattapon Yongpaiboon
Author of Generative AI for Marketing - Mr. Teeraphol Ambhai
Adjunct Lecturer of UTCC and MarTech
Association Thailand
11 June 25
15.00-16.00 hrs.
“Shenzhen-Thailand Port and Logistics Cooperation Conference:Shenzhen-Thailand Collaboration Linking the Globe”
- Topic: Hutchison Ports YANTIAN - Your ideal Gateway Empowering Global Supply Chain”
Ms. Lindy Lin
Senior Manager of commercial
Hutchison Ports YANTIAN - Topic: Shenzhen Port Logistics - Building an All-
round Logistics Service Ecosystem
Ms. Alice Tao,
General Manager of Business Development
Department
Shenzhen Port Logistics Group Co., Ltd - Topic: “Xiaomo Port Newly-emerging Port in South China”
Mr. Frank Li
Vice General Manager
Shenzhen Shenshan Port Operation Co., LTD
16.00–17.30 hrs.
“Shenzhen-Thailand Port and Logistics Cooperation Conference :Shenzhen-Thailand Collaboration Linking the Globe”
- Topic: “Hutchison Ports Thailand”
Mr. Chayakrit Phainark
Hutchison Ports Thailand - Topic: “Logistics and Supply Chain Development Trends Under the Deepening Cooperation between China and Thailand”
Speaker: Dr. Nareerat Rattanaponwisedkul (Dr.Lily)
Chairman of Thai Pavilion Group - Topic: The Rising Thai Market and Collaborative Development of Shenzhen-Thailand Trade Supply Chain
Mr. Chongtong Xie
President, Thai Shenzhen Chamber of Commerce Association of Thailand
Chief Representative, Shenzhen Council for Promotion of International Trade (CCPIT) Thailand Economic & Trade Office
President, TCT WATASHI GROUP
12 June 25
11.00-12.00 hrs.
Panel Discussion
“Strategic Compass Amid Global Turbulence: Accelerated Supply Chain Restructuring and Southeast Asia’s Strategic Choices”
- Global realignment: How is Southeast Asia positioning itself amid intensifying trade tensions and global decoupling trends?
- About Supply chain resilience and localization: How can ASEAN countries work together to improve supply chain resilience without falling into protectionism?
- How should Southeast Asia balance foreign direct investment with the development of homegrown supply chain capabilities?
- How can ASEAN harmonize logistics and customs standards to create a truly integrated regional supply chain ecosystem?
- What role can green logistics and circular economy models play in the new regional supply chain paradigm?
- Can ASEAN develop a unified supply chain strategy or will each country continue to compete individually for relocation?
Panelists
- Ms. Witada Anukoonwattaka
Economic Affairs Officer
Trade Policy and Facilitation Section (TPFS), Trade,
Investment and Innovation Division (TIID) United
Nations Economic and Social Commission for Asia
and the Pacific (UNESCAP) - Mr. Lok Stephen Bao
Chief Operating Office
KEX Express (Thailand) Public Co., Ltd. - Dr. Piti Srisangnam
Executive Director
ASEAN Foundation, Indonesia - Mr. Patrick Hollenfeltz
12 June 25
13.30 -14.30 hrs.
Panel Discussion
“From Livestream to Lifestyle: How Live Commerce is Creating New Consumer Behaviors”
Panelists
- Mr. Supanut Inwarawatthanasiri
MarTech Association - Mr. Siripong Teopipithporn
Founder and Managing Director
Infotech Maker Co., Ltd. - Ms. Titinun Suttinaraphan –
Global Marketing Director,
Gogolook (Thailand) Co., Ltd.
12 June 25
14.30-16.00 hrs.
Successful E-Commerce Cases studies from China -A New Path of SME growth in Thailand
- Topic “Driving Seller Growth: The Road to Success in the 2025 New Cycle”
Mr. Steven Zhang
Individual responsible for external resource development
Shopee Thailand - Topic: "Accelerate your online sales with TikTok Shop"
Mr. Aritach Permsirinawachot
Channel Partnerships Lead, Independent Agency - TikTok Thailand - Topic: Expand Beyond Borders: Global Trade Made Easy with ALIBABA.COM
Mr. Owen Zhou
Country Manager
ALIBABA.COM Thailand - Topic: Strategies and Challenges for Chinese Brand entering Thailand
Mr. Jason Liu,
Director & Co-Founder
Fanlink Communication Co., Ltd. - Topic: “AI-Powered Global Leading in Cross-Border Supply Chain Solutions”
Ms. Claudia Peng
Chairman & CEO
Better Supply Chain
12 June 25
16.00-17.30 hrs.
Panel Discussion: “Successful E-commerce Cases Studies from China – New Opportunities for E-Commerce in Thailand”
- From the successful e-commerce case studies in China, what key elements can be effectively adapted to Thailand’s e-commerce market?
- Which technologies or business models from China do you see as having high potential to create new opportunities for Thai entrepreneurs?
- How have Chinese e-commerce players dealt with intense competition and rapidly changing consumer behavior, and what lessons can Thailand learn from their experience?
- In the context of Thailand–China collaboration, what strategic opportunities do you see for accelerating the growth of Thailand’s e-commerce sector?
- How has government support in China contributed to the growth of e-commerce, and what kind of policy approach should Thailand consider to empower digital entrepreneurs
Panelists:
- Mr. Mike Lin
Founder
Cross-border Guide - Mr. Lance Tong
Head of Commercialization
MOCA CREATIVE MEDIA CO., LTD - Mr. Shawn Hu
General Manager
Big Seller Thailand - Mr.James Gong
Head of international Business Unit
YH Global supply chain corporation limited
13 June 25
11.00-11.50 hrs.
Panel Discussion: “Empowering ASEAN’s Sustainable Future with Green Technologies”
- How can ASEAN countries ensure that innovation in green tech is inclusive and accessible to local communities?
- How important are cross-border collaborations in accelerating green innovation and deployment in ASEAN?
- How can indigenous knowledge and local practices be integrated with green technologies for more sustainable outcomes?
Panelists:
- Mr. Chanin Khaochan
President
Thai Subcontracting Promotion Association - Ms. Xianglan Wang,
Chairman of PULGRA New Materials - Mr. Bo Fan
COO, Big data center of Thailand
13 June 25
11.50-12.10 hrs.
Speech
“How Shenzhen became the largest foreign trading city in China”
- Ms. Lisa Zheng
Secretary General
Shenzhen Logistics and Supply Chain Management Association
Shenzhen Modern Supply Chain Management Research Institute
13 June 25
13.30 -14.30 hrs.
Panel Discussion: “Powering Up: Connecting Thai Martech to Global Markets by MarTech”
- Mr. Eakchai Parichatikanon
Committee MarTech Association Thailand - Mr. Anan Teerabruranapong
Vice Executive Data & Innovation Director,
Data First Co., Ltd. - Ms. Dinh Thi Diem Thuy***
Head of Global Business Development.
Buzzmetrics, Vietnam - Mr. Mason Song
Hakuhodo International (Thailand) Co., Ltd
13 June 25
14.30-15.30 hrs.
Thai E-Commerce Association
Speech
"Thailand as a Regional E-Commerce Hub: Opportunities and Challenges"
- Mr. Thathien Anujorbhand
Advisor - Thailand Chamber of Commerce
Commercial Director - Shark Ninja Thailand
Co-founder - Marteq Co., Ltd.
13 June 25
15.30-16.30 hrs.
Thai Influencer Trade Association (TITA)
Panel discussion:
- Medhawin Kitikun, Ph.D.
Committee Thai Influencer Trade Association - Ms.Kemika Sookprasongdee
Influencer - tiktok pepkemika
