Conference Programme

24 June 26

10.00-10.45 hrs.

ADSX101:-


Opening Ceremony

  • Keynote Speech "Thailand Beyond Next"
    Djitt Laowattana
    Board Director
    Chairman, Robotics and Artificial Intelligence Committee
    The Thai Chamber of Commerce

Thai | English | Chinese

24 June 26

11.00-12.00 hrs.

ADSX102


Panel Discussion: "Building Digital Muscle: Powering the Future of Asia's Digicommerce Services"

Panelists:

  • Dr. Preesan Rakwatin
    Acting Senior Executive Vice President
    Digital Economy Promotion Agency
  • Dr. Jutharat Ahchawarattawon
    Director of Logistics Division, Department of Industrial Promotion (DIPROM), Ministry of Industry
  • Dr. Thepchai Supnithi
    Director of Artificial Intelligence Association of Thailand (AIAT)
  • Ms. Cindy Lang, Executive Chairman,
    Shenzhen Artificial Intelligence Industry Association (SAIIA)
  • Dr. Phichet Rerkpreecha
    Executive Advisor to LINE Plus and LINE Thailand

Thai | English | Chinese

24 June 26

13.30-14.15 hrs.

Workshop


Bringing Thai Products to the Global Market
ขายของไทยให้คนทั้งโลก ทำอย่างไร

Mr. Charoen Hiruntrakul
Consultant Payment, Fastship Co., Ltd.

Thai | English | Chinese

24 June 26

14.30-15.15 hrs.

ADSX103:-


Panel Discussion: "Sharing and Challenges of Brand Globalization in the AI Era"

Panelists:

  • Mr. Lance Tong
    Founder, ALTA GLOBAL COMMERCE (THAILAND) CO., LTD
  • Ms. Vivi He
    Founder and Principal of ShineGlobal and ShineGlobal Think Tank
  • Mr. George Wong
    Business Head, Thailand, Ksher Payment Co., Ltd
  • Mr. Qi Ming
    Fantawild Animation Inc.
    Director, AI Platform Center, Fantawild Group

Chinese | Thai | English

24 June 26

15.30-16.15 hrs.

ADSX104:-


Panel Discussion: "How to Sell More through Tech" by MARTECH Association Thailand

Panelists:

  • Dr. Varanyu Suchivoraphanpong
    CEO & Founder, Demeter ICT Co., Ltd.
  • Ms. Naphaphach Pracha-anuwong
    Business Consultant, SABLE Co., Ltd
  • Mr. Kittisak Ardkonghan
    Chief Technology Officer, Mekha Innovation Co., Ltd.
  • Ms. Tanchanok Aunhachart
    Co-Founder, DGS Digital Co., Ltd.
  • Mr. Parote Homdok
    Founder, Opentabs, Morestto Co., Ltd.
  • Mr. Krishna Vinjam
    Assistant CEO, Mango Consultant Co., Ltd.

Thai | English | Chinese

24 June 26

16.30-17.15 hrs.

ADSX105


Panel Discussion: "Emotional Tech & Companion Devices: The Next Consumer Frontier"

Panelists:

  • Assoc. Prof. Dr. Jackrit Suthakorn
    Mahidol University, Department of Mechanical Engineering
  • Dr. Tatchanan Kangwantrakul
    Vice Chairman, Thai Small and Medium Enterprises Council
  • Dr. Aslan Butjamlong
    Academy Manager, Artificial Intelligence Association of Thailand (AIAT)

Thai | English | Chinese

25 June 26

10.30-11.15 hrs.

ADSX201:-


Panel Discussion: "From Hardware to Intelligence: Smart Devices at Work"

Panelists:

  • Mr. Ronnavate Pothong
    Manager of the Thai IoT Association
  • Mr. Albin He
    CEO and co-founder of Polarizon Co., Ltd.

Thai | English | Chinese

25 June 26

11.30-12.15 hrs.

ADSX202:-


Panel Discussion: "Smart Devices, Smarter Services"

Panelists:

  • Mr. Tanut Khampeerasut
    Vice President, Digital Technology Entrepreneur Association
  • Mr. Thathien Anujorbhand
    Chief Representative for the Dubai International Chamber in Thailand
  • Mr. Kampanat Tanpitaksit
    Managing Director, Robot System Co., Ltd.

Thai | English | Chinese

25 June 2026

13.30-15.30 hrs.

ADSX203


Smart Sourcing for Smart Procurement Conference

Mr. Apiwat Poonyarit
CPSM | Director, Client Success & Innovation, PacRim
Group Purchasing and Supply Chain Management Association of Thailand (PSMT)

Thai | English | Chinese

25 June 2026

15.45-16.15 hrs.

ADSX204


Empowering E-Commerce Through the Convergence of MarTech and AI

Mr. Teeraphol Ambhai
An expert in Marketing Technology (MarTech) and digital marketing,
as well as a special lecturer in marketing and technology.

Thai | English | Chinese

25 June 2026

16.30-17.00 hrs.

ADSX205


Sell Everywhere, Profit Anywhere: Optimizing Multi-Platform Cash Flow for Global Success

Mr. Kornpong Nualsanit
Regional Partnership and Business Growth Manager - WorldFirst
Thailand eCommerce Association

Thai | English | Chinese

25 June 2026

17.15-17.45 hrs.

ADSX206


New Weapon to Sell

Mr. Apicha Honghirunruang
Vice President of Thai Influencer and Creator Trade Association (TITA)

Thai | English | Chinese

26 June 2026

10.30-15.00 hrs.

ADSX301


BIG SELLER E-COMMERCE SUMMIT 2026

Program as of 20 June 2026

Remark
The program is subject to change without prior notice.

11 June 25
11.00-12.00 hrs.
Panel Discussion
“A Beacon Amid Turbulence: How Enterprises Can Navigate Uncertainty and Harness New Opportunities in Southeast Asia”

  1. What are the key sources of uncertainty currently impacting enterprises in Southeast Asia?
  2. How can digital transformation help companies better navigate uncertain economic conditions in Southeast Asia?
  3. What new opportunities have surfaced for enterprises in Southeast Asia due to current disruptions?
  4. How are local startups and SMEs capitalizing on gaps left by global players amid supply chain or investment realignments?

Panelists:

  • Kornpong Nualsanit
    Regional Partnership Manager
    Ant International – WorldFirst
  • Ratchanee Wattanawisitporn
    Director, Investment Promotion Division 4
    Thailand Board of Investment
  • Steven Sun
    Vice chairman
    Shenzhen Easttop Supply Chain Management Co., Ltd.
  • Pabpreng Liengsuk
    Program Director
    Techsauce Media Co., Ltd.

11 June 25
13.30-14.30 hrs.
The AI-Powered E-commerce Revolution by MarTech

  • Mr. Atsawin Atsawapittayanont
    Design Director 
  • Mr. Rachanont Kratudngoen
    Marketing and technology specialist 
  • Mr. Nattapon Yongpaiboon
    Author of Generative AI for Marketing 
  • Mr. Teeraphol Ambhai
    Adjunct Lecturer of UTCC and MarTech
    Association Thailand

11 June 25
15.00-16.00 hrs.
“Shenzhen-Thailand Port and Logistics Cooperation Conference:Shenzhen-Thailand Collaboration Linking the Globe”

  • Topic: Hutchison Ports YANTIAN - Your ideal Gateway Empowering Global Supply Chain”
    Ms. Lindy Lin
    Senior Manager of commercial
    Hutchison Ports YANTIAN 
  • Topic: Shenzhen Port Logistics - Building an All-
    round Logistics Service Ecosystem
    Ms. Alice Tao,
    General Manager of Business Development
    Department
    Shenzhen Port Logistics Group Co., Ltd 
  • Topic: “Xiaomo Port Newly-emerging Port in South China”
    Mr. Frank Li
    Vice General Manager
    Shenzhen Shenshan Port Operation Co., LTD 
11 June 25
16.00–17.30 hrs.
“Shenzhen-Thailand Port and Logistics Cooperation Conference :Shenzhen-Thailand Collaboration Linking the Globe”

  • Topic: “Hutchison Ports Thailand”
    Mr. Chayakrit Phainark
    Hutchison Ports Thailand
  • Topic: “Logistics and Supply Chain Development Trends Under the Deepening Cooperation between China and Thailand”
    Speaker: Dr. Nareerat Rattanaponwisedkul (Dr.Lily)
    Chairman of Thai Pavilion Group
  • Topic: The Rising Thai Market and Collaborative Development of Shenzhen-Thailand Trade Supply Chain
    Mr. Chongtong Xie
    President, Thai Shenzhen Chamber of Commerce Association of Thailand
    Chief Representative, Shenzhen Council for Promotion of International Trade (CCPIT) Thailand Economic & Trade Office
    President, TCT WATASHI GROUP

12 June 25
11.00-12.00 hrs.
Panel Discussion
“Strategic Compass Amid Global Turbulence: Accelerated Supply Chain Restructuring and Southeast Asia’s Strategic Choices”

  1. Global realignment: How is Southeast Asia positioning itself amid intensifying trade tensions and global decoupling trends?
  2. About Supply chain resilience and localization: How can ASEAN countries work together to improve supply chain resilience without falling into protectionism?
  3. How should Southeast Asia balance foreign direct investment with the development of homegrown supply chain capabilities?
  4. How can ASEAN harmonize logistics and customs standards to create a truly integrated regional supply chain ecosystem?
  5. What role can green logistics and circular economy models play in the new regional supply chain paradigm?
  6. Can ASEAN develop a unified supply chain strategy or will each country continue to compete individually for relocation?

Panelists

  • Ms. Witada Anukoonwattaka
    Economic Affairs Officer
    Trade Policy and Facilitation Section (TPFS), Trade,
    Investment and Innovation Division (TIID) United
    Nations Economic and Social Commission for Asia
    and the Pacific (UNESCAP) 
  • Mr. Lok Stephen Bao
    Chief Operating Office
    KEX Express (Thailand) Public Co., Ltd. 
  • Dr. Piti Srisangnam
    Executive Director
    ASEAN Foundation, Indonesia 
  • Mr. Patrick Hollenfeltz

12 June 25
13.30 -14.30 hrs.
Panel Discussion
“From Livestream to Lifestyle: How Live Commerce is Creating New Consumer Behaviors”

Panelists

  • Mr. Supanut Inwarawatthanasiri
    MarTech Association 
  • Mr. Siripong Teopipithporn
    Founder and Managing Director
    Infotech Maker Co., Ltd. 
  • Ms. Titinun Suttinaraphan –
    Global Marketing Director,
    Gogolook (Thailand) Co., Ltd.

12 June 25
14.30-16.00 hrs.
Successful E-Commerce Cases studies from China -A New Path of SME growth in Thailand

  • Topic “Driving Seller Growth: The Road to Success in the 2025 New Cycle”
    Mr. Steven Zhang
    Individual responsible for external resource development
    Shopee Thailand
  • Topic: "Accelerate your online sales with TikTok Shop"
    Mr. Aritach Permsirinawachot
    Channel Partnerships Lead, Independent Agency - TikTok Thailand
  • Topic: Expand Beyond Borders: Global Trade Made Easy with ALIBABA.COM
    Mr. Owen Zhou
    Country Manager
    ALIBABA.COM Thailand
  • Topic: Strategies and Challenges for Chinese Brand entering Thailand
    Mr. Jason Liu,
    Director & Co-Founder
    Fanlink Communication Co., Ltd.
  • Topic: “AI-Powered Global Leading in Cross-Border Supply Chain Solutions”
    Ms. Claudia Peng
    Chairman & CEO
    Better Supply Chain

12 June 25
16.00-17.30 hrs.
Panel Discussion: “Successful E-commerce Cases Studies from China – New Opportunities for E-Commerce in Thailand”

  1. From the successful e-commerce case studies in China, what key elements can be effectively adapted to Thailand’s e-commerce market?
  2. Which technologies or business models from China do you see as having high potential to create new opportunities for Thai entrepreneurs?
  3. How have Chinese e-commerce players dealt with intense competition and rapidly changing consumer behavior, and what lessons can Thailand learn from their experience?
  4. In the context of Thailand–China collaboration, what strategic opportunities do you see for accelerating the growth of Thailand’s e-commerce sector?
  5. How has government support in China contributed to the growth of e-commerce, and what kind of policy approach should Thailand consider to empower digital entrepreneurs

Panelists:

  • Mr. Mike Lin
    Founder
    Cross-border Guide
  • Mr. Lance Tong
    Head of Commercialization
    MOCA CREATIVE MEDIA CO., LTD
  • Mr. Shawn Hu
    General Manager
    Big Seller Thailand
  • Mr.James Gong
    Head of international Business Unit
    YH Global supply chain corporation limited

13 June 25
11.00-11.50 hrs.
Panel Discussion: “Empowering ASEAN’s Sustainable Future with Green Technologies”

  1. How can ASEAN countries ensure that innovation in green tech is inclusive and accessible to local communities?
  2. How important are cross-border collaborations in accelerating green innovation and deployment in ASEAN?
  3. How can indigenous knowledge and local practices be integrated with green technologies for more sustainable outcomes?

Panelists:

  • Mr. Chanin Khaochan
    President
    Thai Subcontracting Promotion Association 
  • Ms. Xianglan Wang,
    Chairman of PULGRA New Materials 
  • Mr. Bo Fan
    COO, Big data center of Thailand

13 June 25
11.50-12.10 hrs.
Speech
“How Shenzhen became the largest foreign trading city in China”

  • Ms. Lisa Zheng
    Secretary General
    Shenzhen Logistics and Supply Chain Management Association
    Shenzhen Modern Supply Chain Management Research Institute

13 June 25
13.30 -14.30 hrs.
Panel Discussion: “Powering Up: Connecting Thai Martech to Global Markets by MarTech”

  • Mr. Eakchai Parichatikanon
    Committee MarTech Association Thailand
  • Mr. Anan Teerabruranapong
    Vice Executive Data & Innovation Director,
    Data First Co., Ltd.
  • Ms. Dinh Thi Diem Thuy***
    Head of Global Business Development.
    Buzzmetrics, Vietnam
  • Mr. Mason Song
    Hakuhodo International (Thailand) Co., Ltd

13 June 25
14.30-15.30 hrs.
Thai E-Commerce Association
Speech
"Thailand as a Regional E-Commerce Hub: Opportunities and Challenges"

  • Mr. Thathien Anujorbhand
    Advisor - Thailand Chamber of Commerce
    Commercial Director - Shark Ninja Thailand
    Co-founder - Marteq Co., Ltd.

13 June 25
15.30-16.30 hrs.
Thai Influencer Trade Association (TITA)
Panel discussion:

  • Medhawin Kitikun, Ph.D.
    Committee Thai Influencer Trade Association
  • Ms.Kemika Sookprasongdee
    Influencer - tiktok pepkemika

conference agenda & REGISTRATION